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Advertisements in Our Life(95期)

[ 时间:2011-05-06 08:27 | ca888亚洲城手机版登录:向宇 | 责任编辑:admin]
编者按:
  生活中英语随处可见,一个标语,一首歌,一部电影……留意生活中的英语现象,你会发现原来学英语很简单。


  【Show time作品秀】
Advertisements in Our Life
 
  There are many kinds of advertisements in our life, some of which may fool people into buying their products, but some of which educate people about health, safety, and welfare, so we should be fully aware of them.
  Advertising plays an important part in our daily life, we can benefit from it if we can learn to distinguish between commercial advertisements and public service advertisements. In the meanwhile, we should know whether the advertisements tell a lie or the truth.
  Advertisements can tell people a lot of information about their products, which help people to make the right choice among all kinds of products without wasting time. However, some advertisements just tell the customers the advantages of their products, which the bad effects are often left out. We may fall for this kind of tricks. So next time, when buying a product, we should make the best choice instead of falling for the tricks. (宝应中学10级21班 杨 悦)


Can you speak English?
  The English language has become an international language because it is used by people in most countries in the world now. If we want to find a good job in the future, we must learn to speak English.
  Do you think English is very important? Oh yes, of course. In modern society, if you want to do some business with foreigners, you must speak English because most of them speak and write in English. Today, most of business letters are written in English, and most of valuable and important books are written in English. If you know a wealth of English, you will read newspapers and magazines in English and acquire a lot of knowledge which can help you to get in touch with others. You can also do what you should do to protect the world peace. In a word, English is used widely.
  Do you think English is interesting and beautiful? I learn that not all like English, because they are not good at their English study. Maybe they feel a little tired of it. But I want to tell you “It doesn’t matter”. Do you like watching film or listening to music? There are many films and music in English. When you have a rest, you can see an English film or listen to an English song. These activities can relax yourself. You will feel pleased with them and you will be interested in English sooner or later.
  Can you speak English? Ha, if you can not speak it well, let us pay more attention to English in our life! Try your best! I believe you can.  (宝应实验初中09级15班 韩 晨)

English Is Used in Daily Life
  Maybe many people think English is very far away from our daily life, but it is a wrong idea. In fact, English is very close to our life.
In many places, we can see a lot of signs written in English, if you don't understand English very well, how could you know what they mean? So English is very useful in our daily life.
  Now many brands' advertisements are written in English, including many famous ones. Such as IBM, and it means British Broadcasting Corporation, which uses an advertisement“No business too small, no problem too big.”In Chinese it means“没有不做的小生意,没有解决不了的大问题。” These advertisements even can help the brands to sell well.
  In our English classes, we can talk with teachers or classmates in English, this will also improve our spoken English and study skills. If we practice more and listen more, I'm sure we can study English much better.
  And there are some useful ways to learn English well in our daily life. Because we often see a lot of details in the street, on the food packages or on the labels attached to some clothes. To pay attention to the details around us is the best and the most effective way to study English.
  If you love watching and enjoying the movies, you’d better study English well because there are many famous films produced in Hollywood and most of them are in English.
  Do you want to study English well? Are you still worried about learning English or thinking it is too hard to remember English grammar or vocabulary? Please remember the most important thing: English is used in daily life! (宝应实验初中09级16班 朱 琪)

English in Life
 
  There are many English words in our life, do you know? No? Well, never mind. Let me tell you.
  In the world, many people speak English. In China, lots of people speak English too. In fact,there are lots of English words around us. They are in lyrics, slogans, and movies. Do you find them? They are very interesting. We should pay more attention to them.
  In our life, we can often see some English slogans: ‘To protect the environment is everybody's business.’ ‘Come on!’ And English is more apparent in the movie. Now we all love songs and many of them have English lyrics, like ‘baby, money’, ‘now, anyhow’. Besides, we can hear people speak English in our daily life like these: ‘Hello’, ‘Sorry’ and ‘Thanks’.
  So let us learn English well! It’s wonderful! Don’t you think so? (Huaian Foreign Language School Bao Jie Grade 7, Class 8)

  
  【Laugh of the day百事可乐】

  1. Doesn't it ever stop raining around here?
  One wet, windy weekend I was returning to Alaska, on a ferry, filled with visitors. I overheard a tourist ask a young boy, “Doesn't it ever stop raining around here?”
  “I don't know,”came the reply, “I'm only seven years old.”
  这里的雨从来没停过吗?
  一个风雨交加的周末,我乘渡船回阿拉斯加州,船上挤满了游客。我听到一名游客问一个小男孩:“这里的雨从来没停过吗?”
  “我不知道,”男孩回答说,“我才7岁。”

  
  2.The Result of Laziness
  Mother:“Why were you kept after school today, Johnny?”
  Johnny:“Teacher told us to write an essay on 'The Result of Laziness', and I turned in a blank sheet of paper.”
  懒惰的后果
 
  妈妈:“今天放学后,你为什么要被留下来,约翰尼?”
  约翰尼:“老师让我们写一篇作文《懒惰的后果》,我交了一张白纸。”

  
  3. She ate all my bait.
  The young boy protested vigorously when his mother asked him to take his little sister along fishing. “The last time she came,” he objected, “I didn't catch a single fish.”
  “I'll talk to her,” his mother said, “and I promise this time she won't make any noise.”
  “It wasn't the noise, Mom," the boy replied, "She ate all my bait.”
她把诱饵都吃了
 
  当妈妈提出让小男孩带着妹妹一起去钓鱼时,他坚决反对。“上次她跟着我,”他反对说,“我连一条鱼都没能钓上。”
  “我会告诉她,”妈妈说,“我保证这次她不再发出响声了。”
  “妈妈,不是响声,”男孩回答,“是她把所有的诱饵都吃了。”


  【Cultures文化】

  1. 感谢和应答(Thanks and responses )
  Thank you(thanks).在日常生活中无处不在,在西方国家,父母为子女或者子女为父母做了事,常常要说声Thank you (thanks).Thank you 主要用于以下场合:1)别人为你做了事或馈赠礼物等时;2)别人向你道贺时;3)听到别人赞扬你的话语时(我们中国人不太习惯说Thank you,而习惯说些谦虚的话);4)用于表示礼貌的承受,相当于 “Yes.” (No, thank you 则表示客气的拒绝)。
  回答感谢的常用语是:Not at all./ That’s all right./ That’s OK./ You’re welcome./ Don’t mention it./ It’s nothing./ It’s my(a) pleasure./I’m glad of the help.

  2. 漫话问候语
  不同的地理和社会文化环境产生出特有的语言习惯,在口语中表现得尤为明显,就汉英两种语言来说,就有很多不同。
  我们中国幅员辽阔,但历史上一直没能解决好人们的吃饭问题,能否吃饱肚子成为人们关心议论的话题,经过长期的演变,“吃了吗?”便成了一句通用的问候语。其实,问话人并非真正关心事实如何,对方也不必过于拘泥,按实际情况回答。说“吃了”或“没吃呢“这些并没有多大区别,仅是客套而已。现在我们早以解决了吃的问题,所以这一问候语完全失去了其字面上的含义。另一方面,可能中国人一向讲究吃的学问,不是有几大菜系之说吗?各地的风味小吃更是不在话下了。这一饮食文化特色,无疑曾对汉语语言习惯的形成有过深远的影响。
  我们再来看看英国,作为欧洲的一个岛国,因为特殊的地理位置,它的气候常年潮湿,多雾,首都伦敦是有名的“雾都”,常常阴雨绵绵。英国人出门时无论天气如何,总忘不了随身带把伞,所以英语中关于“伞”的故事特别多。天气便成了人们时常关心的话题。另一方面,英国人认为谈论天气不涉及个人隐私,人人可发表意见,不致引起误会。所以英语中有Good morning. Good afternoon. Good evening. Lovely day, isn’t it? 之类的问候语也就很自然了。时间久了,也就成了与实际情况没什么关系的问候语,而失去了字面的含义。
  同样是英语,到了美国,又有了特点。近年来,美国社会暴力事件增多,人们便一改过去用Goodbye! (原义“上帝与你同在”,即God be with you.)而常用Take care!来道别,意为“当心”,“珍重”。也许是对上帝的保佑失去了信心,还是自个儿当心吧!显得更为亲切、自然。
  可见,我们学习英语,只学习单词和语法等等是远远不够的,还要注意学习与英语有关的背景知识,才能做到入乡随俗(Do in Rome as the Romans do.),避免产生误会或闹出笑话。


  【Snacks快餐】
The   English   Advertisements(英语广告)
  在当今信息时代的社会中,广告无处不在。一条出色的广告语不仅吸引人的眼球,更带来生活品味上的共鸣和憧憬,它是商品的香水,在无形中催眠顾客,从而主导我们的感官选择,即使它只停留在美妙的文字上, 对我们来说,也是一种额外的享受。作为英语广告逐渐形成了自己鲜明的特点:简明易懂,生动形象,幽默新奇。同学们,你们注意到了吗?下面,就让我们一起欣赏一下经典的广告语哦!
  1.Time is what you make of it. (Swatch)
  天长地久(斯沃奇手表)
  2.Start Ahead.(Rejoice)
  成功之路,从头开始。(飘柔)
  3.Fresh-up with Seven-up.(Seven-up)
  提神醒脑,喝七喜。(七喜)
  4.Intel Inside.(Intel Pentium)
  给电脑一颗奔腾的“芯”。(英特尔 奔腾)
  5.Connecting People.(Nokia)
  科技以人为本。(诺基亚)
  6.For the Road Ahead.(Honda)
  康庄大道。(本田)
  7.Let us make things better.(Philips)
  让我们做得更好。(飞利浦)
  8.Enjoy Coca-Cola.(Coca-Cola)
  请喝可口可乐。(可口可乐)
  9.Generation Next.(Pepsi)
  新的一代。(百事)
  10.Communication unlimited.(Motorola)
  沟通无极限。(摩托罗拉)
  11.Behind that healthy smile,there ’s a
  Crest kid.(Crest toothpaste)
  健康笑容来自佳洁士。(佳洁士牙膏)
  12.Obey your thirst.
  服从你的渴望。(雪碧)
  13.Take time to indulge.
  尽情享受吧!(雀巢冰激凌)
  14.Poetry in motion, dancing close to me.
  动态的诗,向我舞近。(丰田汽车)
  15.Just do it.
  只管去做。(耐克运动鞋)
  16.The taste is great.
  味道好极了。(雀巢咖啡)
  17.Feel the new space.
  感受新境界。(三星电子)
  18.Intelligence everywhere.
  智慧演绎,无处不在。(摩托罗拉手机)
  19.The choice of a new generation.
  新一代的选择。(百事可乐)
  20.Take Toshiba, take the world.
  拥有东芝,拥有世界。(东芝电子)
  The English Advertisements


  【English news英语新闻】
  
  He's back! Arnie returns as cartoon Governator
  施瓦辛格回归娱乐圈, 化身超级英雄“州长侠”
  Three months after standing down as California governor, Arnold Schwarzenegger is to return as a cartoon superhero version of himself, The Governator, he announced this week. The former champion bodybuilder turned Hollywood star — catchphrase "I'll be Back"
  在三个月前从加州州长位置退下来后,阿诺德?施瓦辛格本周宣布,他将以漫画人物“州长侠”的形象复出。“州长侠”以施瓦辛格为原型,是一名超级英雄。施瓦辛格曾经是健美冠军,后来成了好莱坞明星,他的名言是“我会回来的”。


  This spells trouble! Real-life Dumbledore opens world's first wizard school
  美国老人办全球唯一注册魔法学校
  He is the real-life wizard headmaster giving Harry Potter’s Dumbledore a run for his money.
  Oberon Zell-Ravenheart, 68, has dedicated his life to studying the Dark Arts - even doing the shopping in his wizard costume and wand.
  他是现实版的“魔法学校校长”,让“哈利?波特”中的邓布利多校长也感到了竞争。现年68岁的奥伯伦·泽尔·瑞文哈特将一生的精力都用于研究黑魔法,甚至去超市购物时也穿着魔法袍带着魔杖。


  【English songs英文歌曲】
Yesterday Once More(昨日重现)
 
  这是一首上世纪欧美最经典的英文歌曲,始创于1973年,曾被无数个歌手翻唱过。理查德·卡朋特和约翰·贝迪斯为回应七十年代早期的怀旧风创作了这首歌曲,作为电影《生命因你而动听》的插曲,入围奥斯卡百年金曲,现在这首歌已成为永恒畅销单曲之一。

  When I was young
  当我年轻时
  I'd listened to the radio
  我喜欢听收音机
  Waiting for my favorite songs
  等待我最喜爱的歌
  When they played I'd sing along
  我常独自为它伴唱
  It makes me smile
  笑容满面
  Those were such happy times
  那段多么快乐的时光
  And not so long ago
  我是多么想知道他们去了哪儿
  How I wondered where they'd gone
  并不遥远
  But they're back again
  但是它们又回来了
  Just like a long lost friend
  像一位久未谋面的旧日朋友
  All the songs I love so well.
  那些歌我依旧喜欢
  Every Sha-la-la-la
  每一声
  Sha-la-la-la Every Wo-o-wo-o
  每一声
  Wo-o-wo-o Still shines
  仍然闪亮
  Every shing-a-ling-a-ling
  每一声
  shing-a-ling-a-ling  That they're starting to sing
  当他们开始唱时
  So fine.
  如此欢畅
  When they get to the part
  当他们唱到
  Where he's breaking her heart
  他让她伤心的那一段时
  It can really make me cry
  我真的哭了
  Just like before
  一如往昔
  It's yesterday once more.
  这是昨日的重现
  (Shoobie do lang lang)
  无比惆怅
  Looking back on how it was in years gone by
  回首过去的那些时光
  And the good times that I had
  我曾有过的欢乐
  Makes today seem rather sad
  今天似乎更加悲伤
  So much has changed
  一切都变了
  It was songs of love that I would sing to them
  这就是那些跟着唱过的旧情歌
  And I'd memorize each word
  我会记住每个字眼
  Those old melodies
  那些古老旋律
  Still sound so good to me
  对我仍然那么动听
  As they melt the years away.
  可以把岁月融化


  【Buzzwords热词快递】

  1.be left in the basket 被置于篮子之中
  源自英国旧时习俗。旧时英国一些育婴堂门边放置几只篮子或筐子,以便接收弃婴,免得他们因无人照看而夭折。这些弃婴多为私生子或穷苦人家的孩子。由此产生be     left in the basket 一语,用来喻指“被遗弃(忽视、搁置)”或“落选”。
  [例句] All other plans are left in the basket. 所有其他方案都被搁置在一旁。

  
  2. bury / dig up the hatchet 埋入 / 挖出战斧
  源自北美印第安人风俗习惯。在印第安人部落中,斧子不仅是生产工具,也是战斗武器。印第安人常在斧子上刻上条纹以记录自己杀敌的数目。因此,当敌对双方讲和时,双方都要将战斧埋入地下,代表摒弃仇恨、敌对和殴杀,以示和解。而当他们重新开战时,又会举行仪式,将战斧挖出。后来,人们就将 bury up the hatchet 比喻为“休战;重归于好”,而dig up the hatchet 则喻指“宣战”。
  [例句] The two men had been enemies a long time, but after the flood they buried the hatchet. 这两人相敌甚久,但一场洪水使他们重归于好。


  3. come hat in hand 持帽而来
  源自英国民俗。根据当时英国的民间习俗,当一个人穷困潦倒、无以为生时,就可以手持帽子,低声下气地向别人乞讨,以获取他人的同情,这是一种非常丢脸的行为,所以一般人除非迫不得已,否则是不会这样做的。所以,come hat in hand 常用来比喻“走投无路”、“穷困潦倒”、“有求于人”。
  [例句] Retired workers need not come hat in hand to ask for supplementary allowance. 退休工人就不必卑躬屈膝地请求追加补助费了。




 


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